15 Nzira dzeKutora Yakawanda Yemahara YouTube Vanyoreri Kune Rako Bhizinesi
Unoziva here kuti pane vangangoita 1.86 mabhiriyoni evashandisi veYouTube pasi rese mu2021? 18% yevanhu vanoshandisa YouTube kunyanya kutevera makambani uye zvigadzirwa.
Aya manhamba anoita kuti zvive pachena kuti kana iwe semuridzi webhizinesi usiri kushandisa simba reYouTube, uri kurasikirwa neROTI! Vhidhiyo zvemukati ndezveramangwana. Izvo zvisingabatsiri zvinobatsira kuwedzera kwako kusvika uye kuvaka brand kuziva. Asi nemakwikwi akadaro-ehuro, iwe unomira sei kubva pagungwa rakakura rezvinhu zvemavhidhiyo zviri nyore kuwana?
Mune ino blog, isu takakomberedza gumi neshanu matipi anobatsira uye manomano ekuti tiunganidze mahara YouTube vanyoreri kutora bhizinesi rako padanho rinotevera. Ngatidhonze takananga mukati!
1. Kumbira Vateereri Vako Kunyorera
Sezvo cliché sezvo izvi zvinganzwika, kungokurudzira vateereri vako kunyorera kuchiteshi chako dzimwe nguva zvingave zvese zvinotora kuwana mahara YouTube vanyoreri. Izvo zvakangofanana nemabatiro aunoita maCTA (Call to Action) kusvika kumagumo emablog ako, mapeji ekumhara kana mamwe midhiya enhau.
Semuenzaniso, unogona kutanga vhidhiyo yako nekukumbira vateereri vako kunyorera kuchiteshi chako kana vachishuvira kuona zvimwe zvirimo kubva kwauri nguva dzose.
Kana iwe uchifunga kutanga vhidhiyo nekukumbira kunyorera kunoita kuti iwe uoneke sekutengesa-y, unogona kuzviita pakupera kwevhidhiyo. Usakanganwa kuratidza kuti nei chiteshi chako chakakosha kunyorera uye nezvamunounza patafura kuti vabatsiri vako vabatsirwe. Iva wechokwadi uye uvaratidze zvinorehwa nekubatana kwavo kwauri uye kuti zvinokubatsira sei kugadzira zvemukati zvemusiki.
2. Gadzira Zvinogutsa Zvemukati
Izvi zvingaite kunge zvisiri-brainer asi zvichiri kuda kutaurwa. Vazhinji vakawandisa vadziki veYouTube vagadziri vanonzwa kuti vanogona kuve vanotevera makuru YouTube manzwiro nekutumira avhareji zvemukati. Nhau yemheni: Iwe haugone! Indaneti yakazara nemafirimu uye zvinyorwa zvemarudzi ose. Uine sarudzo dzakawanda kwazvo dzaunosarudza kubva, iwe unofanirwa kukwanisa kupa chimwe chinhu chakasarudzika kune vateereri vako kuti vatarise chiteshi chako uye vanyorese kwachiri. Kana zvisiri, ivo vanogara vaine sarudzo yekutamira kune inotevera yakanakisa chiteshi.
Rangarira kuita hwaro hwakawanda usati wafunga kugadzira yako inotevera vhidhiyo. Panzvimbo pekugadzirisazve izvo zvinoitwa nevamwe vese muindasitiri yako, funga kunze-kwebhokisi uye uuye neako akasarudzika emukati mazano. Chengetedza zvakanyanya kumasekondi gumi ekutanga evhidhiyo yako sezvavanogona kukwezva vatariri vako kana kuvabvisa.
3. Bvumirana
Zvibvunze. Ndeipi nzira iwe yaungasarudza kunyorera kune? Imwe inotumira kamwe chete pamwedzi chete kuenda kuAWOL? Kana, chimwe chiteshi chinotumira kaviri pasvondo zvakaenzana? Isu tese tinoziva mhinduro - isu tinosarudza uyo anogara achigadzirisa chiteshi chavo nezvitsva zvemukati zvevaoni vavo. Seye musiki, vateereri vako vanotarisira kuti iwe utumire nenguva kuti vagare vakabatikana uye vanokwezva vatariri vatsva futi. Kunyanya kunyoresa maYouTube vanyori, iyo yemahara YouTube yaunofarira iwe yaunowana. Kuhwina-kuhwina!
Kuva nepurogiramu yekutumira zvemukati zvinokuchengetedza iwe kurongeka uye kunopa mhedzisiro. Haufanire kunge wakagara pamberi pekombuta kuti uende kunorarama nekuutumira. Iwe unogona kushandisa zvemagariro midhiya manejimendi maturusi ayo anotendera iwe kuronga ako mavhidhiyo anogona kuburitswa gare gare.
4. Yambuka-kusimudzira Yako YouTube Chiteshi Mhiri Mamwe Mapuratifomu
Kana iwe uchitova newebsite, nzira huru yekuwana mahara YouTube vanyoreri ndeyokushandisa inowirirana traffic pawebhusaiti yako. Simudzira chiteshi chako cheYouTube pawebhusaiti yako. Kana iwe ukashandisa akakodzera plugins, vateereri vako vanogona kungobaya pane bhatani uye voendeswa kune rako YouTube peji kuti uone zvemukati zvako. Iwe unogona zvakare kufunga kupinza yako YouTube link mumablog ako mablog kukwezva vaverengi vako kuti vashanyire iyo peji.
Humwe hunyengeri hukuru ndewekuyambuka-kukurudzira chiteshi chako cheYouTube pane mamwe mapuratifomu enhau akadai seTwitter, Facebook, Instagram uye LinkedIn. Pese paunenge uine vhidhiyo nyowani inouya, iwe unogona kugovera iyo tirera kana zvidimbu zveiyo pane yako Instagram nyaya kuvaka kutarisira. Kana iwe wakaunganidza anoteerera vateveri kuverenga pane aya mapuratifomu, uye ivo vachida izvo zvaunoita, ichave ingori nyaya yenguva vasati vazove vako venguva refu-vanyori.
5. Wedzera A Watermark kumavhidhiyo ako
Vanogadzira zvemukati paYouTube vanogona kuwedzera watermark diki kune ese mavhidhiyo avanogadzira. Kazhinji vatangi vezvinhu vanotanga havatomboziva iyo watermark sarudzo iripo papuratifomu. Icho chidiki icon inofamba pazasi rerudyi kona yemavhidhiyo ako. Iwe unogona kuzvijairira kune yako brand watermark kana kushandisa watermark iyo yakafanana neYouTube yakasarudzika kunyorera bhatani.
Nehurombo, nguva zhinji iyo brand watermark inogona kuenda isingazivikanwe kana kusakurudzira vaoni kutora chero chiito. Isu tinokurudzira kuti unamatire kune tsvuku kunyorera bhatani iyo YouTube inowanzo shandisa. Izvi zvinoita kuti zvive nyore kune vaoni kuti vaone, uye vanowanzo kwenya pairi. Nekudaro, kana iwe uchiri kuda kugadzirisa, unogona kubaya Customization pane iyo menyu uye wosarudza Branding.
6. Ipa Rumbonera rweZvichauya zvinotevera
Nzira yakanakisa yekuwana mahara YouTube vanyoreri ndeyokuita kuti vatariri vako vafare uye vakapindwa muropa neizvo zvaunoita. Nekuti, kana vachinge vafarira izvo zvavanoona, rako basa rinozoita iko kutaura kwese, uye vanozonamira kwakawanda. Unyanzvi hwenyanzvi hwakasimbiswa zvakanyanya vagadziri veYouTube kuchengetedza vateereri vavo kuita nekuvaka kutarisira kwevhidhiyo yavo inotevera.
Vhidhiyo nyowani yemumhanzi, kuvhurwa kwechigadzirwa chitsva, ficha nyowani kuchigadzirwa chako, sevhisi nyowani, kana kunyangwe kushamisika kubatana pamwe nenyeredzi ine mukurumbira! Chero zvingave zviri, yeuka kukwezva vateereri vako nekuvapa zano rekuti vhidhiyo yako inotevera ichave nezvei. Kana iwe ukaita basa rako nemazvo zvakakwana, iwe unogona kuve nechokwadi chekuti vateereri vako vakavimbika vachange varipo kuti vatarise iyo inotevera vhidhiyo ine bated mweya uye nekukupa iwe mahara YouTube unofarira.
7. Gadzira Runyorwa rwekuchengetedza Kuti Vataridzi Vako Vabate
Iwe une seti yemavhidhiyo ayo anogona kurongeka zvirinani ine playlist? Zvichida iwe unopa zvidzidzo zve accounting uye unovhara musoro mumwe chete muvhidhiyo imwe. Kana, iwe une seti yewebhu webinars? Chero zvingave zviri, zvinyorwa zvekutamba zvinokutendera iwe kuti uise tsoka yako yepamberi nekuratidza vateereri vako pane kuenderera mune zvako zvemukati. Nekugadzira runyorwa, iwe unovatungamira kuburikidza nerwendo rurefu-refu uye kukumbira kune chido chemuoni chekudhakwa.
Imwe bhenefiti yemitambo yekutamba ndeyekuti ivo vanowedzera yako chiteshi nguva yekutarisa. Iwo mavhidhiyo anoramba achitamba pane 'AutoPlay' maitiro mune yakatsanangurwa hurongwa. Izvi zvakafanana chaizvo nekuti chizvarwa chemireniyumu chinokombamira kubatirira kune yeNetflix nhevedzano. NeYouTube playlist, iwe unozogona kuzadzikisa zvakafanana binge-chishuwo uye mhedzisiro, uchipa chiteshi chako hwakawanda zvikonzero zvekuunganidza zvemahara YouTube zvaunoda.
8. Shandisa Makadhi uye End Screens kusimudzira Mamwe Vhidhiyo
End screens uye makadhi zvishandiso zvine simba zvinoita kuti kufona kwako chiite kuve nesimba. Seizvo zita rinoratidzira, yekupedzisira skrini mufananidzo unouya kumagumo evhidhiyo yako iyo inogona kushandiswa kukumbira vateereri vako kunyorera. Kana, iwe unogona kuishandisa kunyange kusimudzira yako webhusaiti kana kunongedza vateereri vako kune inotevera vhidhiyo. Kana iwe uchida, iwe unogona kudzokera kumashure uye unowedzera magumo ekupedzisira kumavhidhiyo ekare ayo akatotumirwa pachiteshi chako. Iyi inzira yakanaka yekuwana mahara vanyori veYouTube uye kusimudzira yemahara YouTube kufarira.
Kuwedzera yekupedzisira skrini, ingo enda kumenu yekuruboshwe yeMusiki Studio wobva wadzvanya Zvemukati. Sarudza vhidhiyo iwe yaunoda kuwedzera yekupedzisira skrini kune. Dzvanya pamagumo echidziro bhokisi rinoonekwa kurudyi rwechidzitiro. Iwe unogona ipapo sarudza kubva kune mana akasiyana ekunyorera zvinhu zvinoenderana nezvinangwa zvako.
9. Usakanganwa Kupindirana neVanoona Vako
Kuwana mahara eYouTube zvinoda zvinoda kushanda kusingagumi pachikamu chako. Hazvisi nyore kuhwina vaoni vatsva kupihwa makwikwi atinoona nhasi. Nzira yakangwara yekushanda uchitenderedza izvi kupa vateereri vako varipo kutarisisa zvakaenzana. Vabvumire kuti vanzwe kukosheswa uye kukosheswa nekubatsira iwe kuve iye musiki zvauri. Bata navo pane ako mapositi. Pindura kumashoko avo. Svika pakuziva zvavanoda kana zvavasingade nezve vhidhiyo yako.
Kana iwe ukaumba hukama hwakakosha nevateereri vako, zvinoshandura kune kuvimbika kwenguva refu. Paunonzwa mazano avo uye woita pavari, vanonzwa kunzwika uye vanoenderana nezvako zvemukati zvakanyanya. Rangarira, vatariri vanofara vanogona kuunza vamwe vataridzi neshoko-remuromo-rekuzivisa uye nekugovana zvemukati zvako nedenderedzwa ravo reshamwari.
10. Funga nezveChannel Trailers ku Woo Vataridzi Vako
Unoda kurega vataridzi vako vatsva vazive icho chako chiteshi cheYouTube chiri nyore uye nekukurumidza nzira? Pinda - Chiteshi Trailers. Aya akafanana nematrailer emuvhi anopa sneak-peak mune izvo zvaunoita uye zvemukati zvaunogadzirira vatariri vako. Unogona kushandisa mataera mataera kuratidza mabhenefiti echiteshi chako. Rangarira kuchengeta hurefu pakati pemasekondi makumi maviri nemakumi matatu.
Iyo turera inogona kuburitsa yako brand nyaya, yako zvishuwo uye zvaunoronga kuzadzisa kuburikidza negero. Izvo zvinofanirwa kuve zvinokurudzira, zvinosetsa kana zvine chekuita nemanzwiro? Chero chinokushandira uye chinowirirana neako mutsara webasa. Ita kuti iite zvine mutsindo kuti vataridzi vagone kushandurwa kuve vanyore nyore.
11. Gadzira Ziso-rinobata Tsika Thumbnails
Thumbnail mufananidzo wekutarisa unoita sechivharo chevhidhiyo yako. Ndicho chinhu chekutanga chinotariswa nemutariri pavanouya pane peji rako. Isu tese tinoziva, maficha ekutanga ndiwo ekupedzisira maonero. Nekudaro, isa mukuyedza kwako kose kugadzira thumbnail inobata maziso iyo iri kupfuura kuita. Kazhinji, thumbnail yevhidhiyo yako inova ndiyo inosarudza kana muoni achisarudza kutamba vhidhiyo yako kana imwe yacho kubva pamhedzisiro yekutsvaga.
YouTube inogadzirawo thumbnail yemavhidhiyo nekungobaya isina skrini kubva pairi. Muzviitiko zvakawanda, izvi hazvina kukwana zvakakwana kutyaira traffic kuvhidhiyo yako uye kukurudzira muoni kudzvanya. Isu tinokurudzira kuti iwe ugadzire thumbnail yako. Ngazvive zviri 1280 x 720px sekurudziro yeYouTube.
Pro Tip: Chiso chinonyemwerera chakatarisa mukati mekamera chinoita senge chinoshanda ingangoita nguva yese yemhando yega yega yevhidhiyo.
12. Kurudzira Vataridzi Kana Vakanyorera kuChannel Yako
Isu vanhu tinoda zvinhu zvemahara. 'Chii chiri mandiri?' Ichi chinova chikonzero dzimwe nguva nei tichigona kana kusaita chinhu. Zvinotoshamisa kuti izvi zvinoshanda sedumwa rekusimudzira rako rekuona YouTube zvakare. Unoda kuwedzera zvaunofarira zveYouTube zvemahara kana kuita kuti vanhu vakawanda vataure pane zvako posvo? Nzira yakangwara ndeyekumhanyisa makwikwi. Udza vateereri vako kana vakanyorera kuchiteshi chako uye vataure pane zvawatumira, vanowana chigadzirwa chemahara. Kana, kopi yakasainwa yebhuku rako, kana kuyedzwa kwemahara kwesoftware yako. Tora chibooreso?
Paunosuma mibairo yekuita neyako YouTube chiteshi iwe unogona kuona kuwedzera kwechinguva mune yako yekunyoresa kuverenga pamwe nekuita kwese kuita. Paunenge iwe uchinge waita kutarisisa kwavo, vakweve ivo vaine zvinowirirana zvinomanikidza zvemukati, kuti vazove vako vatariri kwehupenyu hwese.
13. Shandira pamwe nevamwe Vagadziri kuti Uwedzere Mahara YouTube Anofarira
Panogona kunge paine zvigadzirwa paYouTube zviri mubhizinesi rakafanana newe. Izvo zvakare zvinoita kuti iwe uve nevateereri vakafanana. Wadii kuregedzera vatariri veumwe nekubatana maoko uye kubatsirana? Semuenzaniso, unogona kukumbira nyanzvi mumunda mako kuti iite hurukuro newe pachiteshi chako. Izvi zvaizobatsira kuunza mafeni avo kuchiteshi chako uye kukura rako rekunyorera. Panguva imwecheteyo, vatariri vako avo vanga vasingazive nyanzvi vanogona kunyorera kuchiteshi chavo zvakare kana zvirimo zvikaenderana navo.
Kubatana pamwe nevanokurudzira kubata mamwe maboni eziso kune chiteshi chako ingangodaro hunyengeri hwekare mubhuku rekushambadzira uye zvakadaro haumbotadzi kushanda mashiripiti ayo. Kana vateereri vako vakaona kubatana kwakadai, zvinogona kuwedzera kumwe kukurudzira kana mazano mundangariro dzavo. Ivo vanogona kutaura pane ako maposvo uye vokuudza iwe kuti ndeapi mamwe maartist avanoda kukuona iwe uchibatana nawo.
14. Tenzi YouTube SEO
Tsvaga Injini Kugonesa inoita kuti vanhu vakwanise kuona zvemukati kana vachizvitsvaga vachishandisa mamwe mazwi akakosha. Semuenzaniso, une chiteshi chekubika paYouTube. Iwe unogadzira vhidhiyo pane grilled sandwiches. Vanhu vanozowana sei vhidhiyo iyi kana usinga gadzirise zita rako, tsananguro uye shandisa mahedhtag akakodzera? Zvishandiso zveSEO zvakaita seGoogle Kuronga zvinokutendera iwe kuti uzive epamusoro mazwi akakosha anoshandiswa nevanhu kuwana rumwe ruzivo.
YouTube SEO inovimbisa kuti iwe usaite vhidhiyo pane imwe nyaya isina ari kutsvaga. Kana mazita asina anowanikwa. Kana usina chokwadi chekuti ungawana sei akakosha mazwi ekushandisa uchishandisa zvishandiso zvepamhepo, dzidza mukwikwidzi wako chiteshi uye uone kuti ndeapi mazwi akakosha anoita seanoshanda. Iwe unogona zvakare kushandisa YouTube Analytics kuti uone mazwi api anokupa iwe mhinduro dzakanakisa.
15. Edza YouTube Live
Rarama mavhidhiyo ave maitiro ari pano kuti ugare. Nhamba inowedzera yeapplication senge Instagram neFacebook vari kuwana ichi chinhu chiri kuita kuti zvive nyore kuti mabrands akwire. Kubva pane zvinonakidza zveQ & A zvikamu uye mawebhusaiti kuti urarame dzidziso uye kuratidzira kwechigadzirwa, kune zvinhu zvisingaverengeki zvaunogona kuongorora pane YouTube mhenyu kuti uwane mahara vanyori veYouTube.
Iwo ekubatanidzwa mazinga uye chiziviso cheruzivo iwe chaunogona kuvaka mune yehupenyu chikamu chinoramba chisingaenzanisike. Kunyangwe iri yakasviba uye yakasikwa inonzwa yeiyo mhenyu vhidhiyo kana kusava nechokwadi uye mufaro wezvichaitika, kurarama-kutenderera kwakakodzera kuyedza. Usati waenda kurarama, yeuka kuisa mari mumagiya akakodzera uye kuvhenekera kuitira kuti vhidhiyo yako itaridze kunge nyanzvi.
Wrapping Up
Isu tinovimba matipi ari pamusoro anogona kuuya anobatsira kusimudzira mhando yako pachiteshi chako uye kuwana mahara YouTube vanyoreri. Rangarira, hapana imwe-saizi-inokodzera-ese maitiro ekushambadzira vhidhiyo. Iyo yekudzidza-se-iwe-kuenda maitiro uko iwe zvishoma nezvishoma kudzidza izvo zvinoshanda kwauri uye izvo zvisingaite. Chinangwa chekugadzira zvinonakidza zvemukati uye nekuzvitumira nguva dzose kuti uvake yakavimbika kunyorera base. Tambo mavhidhiyo eiyo imwechete yakaiswa mune yekutamba kuti ifambise kuenderera. Teerera kune kukwidziridza yako vhidhiyo zita, tsananguro uye shandisa ma hashtag ayo anogona kukwevera vanhu vazhinji kune yako vhidhiyo zvemukati.
Kana kushambadzira kweYouTube kunoratidzika kunge kwakanyanya kukuremera uye iwe uchida rubatsiro rwehunyanzvi, isu, kuYTpals, tiri pabasa rako. Isu tine maturusi uye hunyanzvi hwekuti iwe usunungurwe YouTube unofarira nekukura vanyoreri vako uchishandisa akanakisa SEO mhinduro uye maindasitiri-anoratidzwa matekinoroji.
Bata nesu zvese zvako YouTube zvekushambadzira zvido. Chikwata chedu chehunyanzvi chehunyanzvi chingafara kudzidza nezve rako bhizinesi zvido uye nekupa yakashongedzwa yakagadziriswa mhinduro dzakakodzera zvakanyanya kune zvaunoda.
