Njira 15 Zopezera Olembetsa Aulere Pa YouTube Pabizinesi Yanu
Kodi mukudziwa kuti pali ogwiritsa ntchito YouTube pafupifupi 1.86 biliyoni padziko lonse lapansi mu 2021? 18% ya anthu amagwiritsa ntchito YouTube makamaka kutsatira makampani ndi malonda.
Ziwerengerozi zikuwonekeratu kuti ngati inu monga eni bizinesi simukugwiritsa ntchito mphamvu za YouTube, mukutaya LOTI! Mavidiyo ndi tsogolo. Imathandizira mwamphamvu kukulitsa kufikira kwanu ndikupanga kuzindikira kwa mtundu. Koma ndimipikisano yodula ngati imeneyi, mumasiyana bwanji ndi makanema ambiri omwe amapezeka mosavuta?
Mu blog iyi, tapeza maupangiri ndi maupangiri 15 othandiza kuti tipeze olembetsa aulere a YouTube kuti atenge bizinesi yanu pamlingo wina. Tiyeni tilowe mkati molunjika!
1. Funsani Omvera Anu Kuti Alembetse
Monga momwe zingamvekere, kungolimbikitsa omvera anu kuti azilembetsa ku njira yanu nthawi zina ndizomwe zimafunika kuti mukhale olembetsa aulere a YouTube. Ndizofanana ndendende momwe mumaphatikizira ma CTA (Call to Action) kumapeto kwa zolemba zanu, masamba ofikira kapena zolemba zina zapa media.
Mwachitsanzo, mutha kuyamba kanemayo pofunsa owonera kuti alembetse ku njira yanu ngati akufuna kuwona zambiri kuchokera kwa inu mosasintha.
Ngati mukuganiza kuti kuyambitsa kanema ndikupempha kuti mulembetse kumakupatsani mwayi woti mukugulitsa, mutha kutero kumapeto kwa kanemayo. Musaiwale kuwonetsa chifukwa chake njira yanu ndiyofunika kulembetsa ndi zomwe mumabweretsa patebulo kuti owonera apindule nazo. Khalani owona ndipo muwawonetse zomwe kudzipereka kwawo kumatanthauza kwa inu komanso momwe zimakuthandizirani kupanga zabwino monga mlengi.
2. Pangani Zinthu Zokopa
Izi zitha kuwoneka ngati zosagwirizana koma zikuyenera kutchulidwa. Opanga ambiri a novice a YouTube amadzimva kuti atha kukhala gawo lalikulu lotsatira la YouTube potumiza pafupifupi zomwe zili. Kutulutsa kwatsopano: Simungathe! Intaneti yadzaza ndi makanema komanso zinthu zamtundu uliwonse. Pokhala ndi njira zambiri zomwe mungasankhe, muyenera kupereka china chapadera kwa omvera anu kuti awonere njira yanu ndikulembetsa. Ngati sichoncho, nthawi zonse amakhala ndi mwayi wosamukira njira ina yotsatira.
Kumbukirani kuchita maziko musanaganize zopanga kanema wotsatira. M'malo mongopanganso zomwe ena mumakampani anu akupanga, lingalirani za bokosi ndikubwera ndi malingaliro anu apadera. Samalani kwambiri masekondi 10 oyamba a kanema wanu momwe angakopere owonera kapena kuwachotsa.
3. Khalani Okhazikika
Dzifunseni nokha. Ndi njira iti yomwe mungakonde kutsatira? Imodzi yomwe imatumiza kamodzi pamwezi kuti ipite ku AWOL? Kapena, njira ina yomwe imatumiza kawiri pa sabata mosasintha? Tonse tikudziwa yankho - timasankha amene amasintha makanema awo nthawi zonse ndi zatsopano kwa owonera. Monga mlengi, omvera anu akuyembekeza kuti mulembe pa nthawi yake kuti azichita nawo chidwi komanso kuti akope owonera atsopano. Olembetsa aulere a YouTube, mumakonda kwambiri YouTube yomwe mumakonda. Kupambana!
Kukhala ndi ndandanda yolemba zomwe muli nazo kumakupangitsani kukhala olongosoka komanso kumabweretsa zotsatira. Simusowa kukhala pansi pamakompyuta kuti mukhale ndi moyo ndikuzilemba. Mutha kugwiritsa ntchito zida zoyang'anira media media zomwe zimakupatsani mwayi wokonza makanema anu omwe atha kusindikizidwa pambuyo pake.
4. Lambulani Mtanda YouTube Channel Yanu M'mapulatifomu Ena
Ngati muli ndi tsamba la webusayiti, njira yabwino yopezera olembetsa aulere a YouTube ndikugwiritsa ntchito anthu osavomerezeka patsamba lanu. Limbikitsani njira yanu ya YouTube patsamba lanu. Ngati mugwiritsa ntchito mapulagini oyenera, omvera anu akhoza kungodinanso batani ndikulunjika patsamba lanu la YouTube kuti muwone zomwe zili. Muthanso kulingalira zolumikiza maulalo anu a YouTube muma blog anu kuti mukope owerenga anu kuti abwere patsamba lino.
Chinyengo china chachikulu ndikutsatsa njira yanu ya YouTube pama media ena azama TV monga Twitter, Facebook, Instagram ndi LinkedIn. Nthawi iliyonse mukakhala ndi kanema watsopano, mutha kugawana nawo ngolo kapena tizithunzi tanu pa nkhani yanu ya Instagram kuti mupange chiyembekezo. Ngati mwapeza owerengera abwino pamapulatifomu awa, ndipo amakonda zomwe mumachita, zitha kungokhala nthawi kuti akhale olembetsa anu kwanthawi yayitali.
5. Onjezerani Watermark ku Makanema Anu
Opanga zinthu pa YouTube atha kuwonjezera watermark yaying'ono pamavidiyo onse omwe amapanga. Nthawi zambiri omwe amapanga zinthu samazindikira kuti watermark ilipo papulatifomu. Ndi chithunzi chaching'ono chomwe chimayang'ana kumunsi kwakumanja kwamavidiyo anu. Mutha kuyisintha kukhala mtundu wanu watermark kapena kugwiritsa ntchito watermark yomwe ikufanana ndi batani lolembetsa la YouTube.
Tsoka ilo, nthawi zambiri mtundu wa watermark umatha kudziwika kapena osalimbikitsa owonerera kuti achitepo kanthu. Tikukulangizani kuti musunge batani lofiira lomwe YouTube imagwiritsa ntchito. Izi zimapangitsa kuti owonera aziona mosavuta, ndipo nthawi zambiri amatha kudina. Komabe, ngati mukufunabe kusintha, mutha kudina Makonda pazosankha ndikusankha Branding.
6. Perekani Kuwonetsa Zomwe Zidzachitike
Njira yabwino kwambiri yopezera olembetsa aulere a YouTube ndikupangitsa kuti owonera asangalale komanso azolowera zomwe mumapanga. Chifukwa, akangokonda zomwe amawona, ntchito yanu ndi yomwe imalankhula, ndipo azikhala pafupi. Njira yanzeru yomwe opanga YouTube adakhazikitsa kuti omvera azigwira nawo ntchito ndikupanga chiyembekezo cha kanema wawo wotsatira.
Kanema wanyimbo watsopano, kukhazikitsidwa kwatsopano kwa zinthu, mawonekedwe atsopano pazogulitsa zanu, ntchito yatsopano, kapenanso mgwirizano wodabwitsa ndi nyenyezi yotchuka! Mulimonse momwe zingakhalire, kumbukirani kunyengerera omvera anu powapatsa lingaliro la kanema wanu wotsatira. Ngati mutachita ntchito yanu mokwanira, mutha kukhala otsimikiza kuti owonera anu okhulupirika adzakhalapo kuti adzawonere kanema wotsatira wokhala ndi mpweya wabwino ndikukupatsani zomwe amakonda pa YouTube.
7. Pangani Zosewerera Kuti Owonerera Anu Azikoloweka
Kodi muli ndi makanema omwe angakonzedwe bwino ndi mndandanda wazosewerera? Mwina mumapereka maphunziro owerengera ndalama ndikukambirana mutu umodzi muvidiyo imodzi. Kapena, muli ndi seti ya ma webinema? Mulimonse momwe zingakhalire, mindandanda imakulolani kuti mupite patsogolo mwa kuwonetsa omvera anu kuti zomwe mukupitazo zikupitilira. Pogwiritsa ntchito mndandanda wamasewera, mumawatsogolera paulendo wautali ndikukopa chidwi cha owonera kuti adye.
Ubwino wina wamndandanda wazowerengera ndikuti amachulukitsa nthawi yowonera kanema wanu. Mavidiyowa akusewera pamachitidwe a 'AutoPlay' mwatsatanetsatane. Izi ndizofanana kwambiri ndi momwe m'badwo wazaka chikwizikwi umakhalira wolumikizidwa ndi mndandanda wa Netflix. Ndi mndandanda wazosewerera pa YouTube, mutha kukwanitsa zomwe mumakonda komanso zotsatira zake, kupatsa njira yanu zifukwa zambiri zokhalira ndi makonda aulere pa YouTube.
8. Gwiritsani Ntchito Makhadi ndi Zomaliza Kutulutsa Makanema Ena
Mawonekedwe omaliza ndi makhadi ndi zida zamphamvu zomwe zimapangitsa kuti kuyitanidwa kwanu kuchitepo kanthu. Monga momwe dzinalo likusonyezera, chophimba chakumapeto ndi chithunzi chomwe chimabwera kumapeto kwa kanema wanu chomwe chingagwiritsidwe ntchito kufunsa owonera kuti alembetse. Kapena, mutha kuyigwiritsa ntchito kutsatsa tsamba lanu lawebusayiti kapena kulozera omvera anu kanema wotsatira. Ngati mukufuna, mutha kubwerera ndikuwonjezera zowonera kumapeto kwamavidiyo akale omwe adatumizidwa kale pachiteshi chanu. Imeneyi ndi njira yabwino kwambiri yopezera olembetsa aulere a YouTube ndikulimbikitsa kukonda kwaulere pa YouTube.
Kuti muwonjezere zenera lotsiriza, ingopitani kumanzere kumanzere kwa Studio Studio ndikudina Zokhutira. Sankhani kanema yomwe mukufuna kuwonjezera pazenera kumapeto. Dinani bokosi lazenera lomaliza lomwe limapezeka kumanja kwazenera. Mutha kusankha kuchokera pazinthu zinayi zolembetsa zosiyana kutengera zolinga zanu.
9. Musaiwale Kuyanjana ndi Omakuwonerani
Kupeza zokonda zaulere pa YouTube kumafunikira kuyesayesa kokhazikika kwa inu. Sikovuta kupambana owonera atsopano potengera mpikisano womwe timawona lero. Njira yanzeru yochitira izi ndikupereka chidwi kwa omvera anu omwe alipo. Aloleni amve kuti ndi amtengo wapatali ndikuyamikiridwa chifukwa chokuthandizani kukhala mlengi yemwe muli. Chitani nawo limodzi pazolemba zanu. Yankhani ndemanga zawo. Dziwani zomwe amakonda kapena sakonda kanema wanu.
Mukamapanga ubale watanthauzo ndi omvera anu, zimamasulira kukhulupirika kwanthawi yayitali. Mukamva malingaliro awo ndikuwachitapo kanthu, amamva ndikumvana ndi zomwe mumakonda. Kumbukirani, owerenga achimwemwe atha kubweretsa owonera ambiri polengeza pakamwa ndikugawana zomwe muli nawo ndi anzawo.
10. Ganizirani Channel Trailers kuti Woo Omvera Anu
Mukufuna kuti owonera anu atsopano adziwe njira yanu ya YouTube m'njira yosavuta komanso yachangu? Lowani - Channel Trailers. Izi zili ngati zoyendetsera kanema zomwe zimapereka chithunzi pazomwe mumachita komanso zomwe mumapangira owonera. Mutha kugwiritsa ntchito matelala amakanema kuti muwonetse phindu la njira yanu. Kumbukirani kusunga kutalika pakati pa masekondi 25 mpaka 30.
Ngoloyo imatha kufotokoza nkhani ya mtundu wanu, zokhumba zanu komanso zomwe mukufuna kukwaniritsa kudzera munjira. Kodi iyenera kukhala yolimbikitsa, yoseketsa kapena yotenga mtima? Zomwe zimagwirira ntchito kwa inu ndipo zimagwirizana ndi ntchito yanu. Pangani chidwi chake kuti owonera asinthidwe kukhala olembetsa mosavuta.
11. Pangani Zithunzi Zazithunzi Zododometsa
Chithunzithunzi ndi chithunzi chowonera chomwe chimakhala ngati chivundikiro cha kanema wanu. Ndicho chinthu choyamba chomwe wowonera angayang'ane akabwera patsamba lanu. Tonsefe timadziwa, mawonekedwe oyamba ndiwo mawonekedwe omaliza. Chifukwa chake, yesetsani kuchita zonse zomwe mungathe kuti mupange chithunzithunzi chogwira maso chomwe sichingachitike. Nthawi zambiri, chithunzi chanu cha kanema chimakhala chosankha ngati wowonera asankha kusewera vidiyo yanu kapena ina pazotsatira zakusaka.
YouTube imapanganso chithunzithunzi chosasintha cha makanema pongotenga chithunzi chosasinthika kuchokera pamenepo. Nthawi zambiri, izi sizokwanira kuyendetsa magalimoto kutsamba lanu ndikulimbikitsa wowonera kuti adina. Tikukulangizani kuti mupange chithunzi chanu chaching'ono. Zikhale 1280 x 720px malinga ndi malangizo a YouTube.
Langizo: Nkhope yomwetulira yomwe imayang'ana pakamera imawoneka ngati ikugwira ntchito pafupifupi nthawi zonse pamtundu uliwonse wamavidiyo.
12. Limbikitsani Owonerera Ngati Atumizira Ku Channel Yanu
Anthufe timakonda zinthu zaulere. 'Ndipindulanji?' Ichi chimakhala chifukwa chake nthawi zina timatha kuchita kapena kusachita chilichonse. Chodabwitsa, izi zimagwira ngati chithumwa cholimbikitsira malingaliro anu a YouTube. Mukufuna kuwonjezera zokonda zanu zaulere pa YouTube kapena mukhale ndi anthu ambiri onena ndemanga zanu? Njira yanzeru ndikuyendetsa mpikisano. Uzani owonera anu ngati atha kulembetsa kuchanema chanu ndi kuyankhapo pazolemba zanu, amalandila malonda aulere. Kapena, buku lanu losainidwa, kapena kuyesa kwaulere pulogalamu yanu. Pezani kubowola?
Mukamapereka mphotho chifukwa chogwiritsa ntchito njira yanu ya YouTube mutha kuwona kuwonjezeka kwakanthawi kwakulembetsa kwanu komanso kuchita nawo zonse. Mukakhala ndi chidwi, atengereni nawo zinthu zokopa, kuti akhale owonera amoyo wanu wonse.
13. Gwirizanani ndi Opanga Ena Kuti Mulimbikitse Zomwe Mumakonda pa YouTube
Pali mitundu ina pa YouTube yomwe ili mu bizinesi imodzimodzi ndi inu. Ndizothekanso kuti mutha kukhala ndi omvera omwewo. Bwanji osalimbikitsana owonera wina ndi mnzake pogwirana manja ndikupindula wina ndi mnzake? Mwachitsanzo, mutha kufunsa katswiri wazam'munda wanu kuti azakufunsani mafunso patsamba lanu. Izi zitha kuthandiza kubweretsa mafani awo munjira yanu ndikukula omwe akulembetsa. Nthawi yomweyo, owonera anu omwe samadziwa za katswiriyo amatha kulembetsa nawo njira zawo ngati zomwe zikuwayanjananso.
Kugwirizana ndi otsogolera kuti mutenge ma eyeballs ambiri pachiteshi chanu mwina ndiye chinyengo chakale kwambiri mukabuku kotsatsa komabe samalephera kugwiritsa ntchito matsenga ake. Omvera anu akawona mgwirizano wotere, zitha kupititsa patsogolo malingaliro kapena malingaliro m'malingaliro awo. Atha kuyankhapo pazolemba zanu ndikukuwuzani amisiri ena omwe angafune kuti muzigwirizana nawo.
14. Master YouTube SEO
Kutsatsa Kwama Search Search kumatsimikizira kuti anthu amatha kuwona zomwe ali nazo akasaka pogwiritsa ntchito mawu osakira. Mwachitsanzo, muli ndi njira yophika pa YouTube. Mumapanga kanema pamasangweji okazinga. Kodi anthu adzaipeza bwanji kanemayo ngati simukweza mutu wanu, kufotokozera ndikugwiritsa ntchito ma hashtag oyenera? Zida za SEO monga Google Planner zimakupatsani mwayi wodziwa mawu osakira omwe anthu amagwiritsa ntchito kuti adziwe zambiri.
YouTube SEO imatsimikizira kuti simupanga kanema pamutu womwe palibe amene akuwafuna. Kapena maudindo omwe palibe amene angapeze. Ngati simukudziwa momwe mungapezere mawu achinsinsi pogwiritsa ntchito zida zapaintaneti, werengani njira yampikisano wanu ndikuwona kuti ndi mawu ati omwe akugwira ntchito. Muthanso kugwiritsa ntchito YouTube Analytics kuti muwone mawu omwe amakupatsirani zotsatira zabwino.
15. Yesani YouTube Live
Mavidiyo amoyo akhala chizolowezi chokhazikika pano. Chiwerengero chowonjezeka cha mapulogalamu monga Instagram ndi Facebook akupeza izi zomwe zikupangitsa kukhala kosavuta kuti ma brand akwere. Kuchokera pamisonkhano yosangalatsa ya Q&A ndi ma webinema kuti mukhale ndi maphunziro ndi ziwonetsero zamalonda, pali zinthu zambiri zomwe mungafufuze pa YouTube kuti mupeze olembetsa aulere a YouTube.
Zomwe mukuchita ndi chidziwitso cha mtundu womwe mutha kupanga pagawo lapaulendo sizingafanane. Kaya ndikumverera kwakanthawi komanso kwachilengedwe kwa kanema wamoyo kapena kusatsimikizika ndi chisangalalo pazomwe zichitike, kusaka ndi koyenera kuyesera. Musanakhale ndi moyo, kumbukirani kuyika zida zoyenera ndikuunikira kuti kanema wanu aziwoneka waluso kwambiri.
Kukulunga
Tikukhulupirira kuti maupangiri ali pamwambapa atha kukhala othandiza kutsatsa mtundu wanu pachiteshi chanu ndikupeza olembetsa aulere a YouTube. Kumbukirani, palibe njira yayikulu yotsatsira kutsatsa makanema. Ndi njira yophunzirira pomwe mumaphunzira pang'onopang'ono zomwe zimakuthandizani ndi zomwe sizikugwirani ntchito. Konzekerani kupanga zinthu zosangalatsa ndikuzilemba mosasinthasintha kuti mumange olembetsa okhulupirika. Makanema azingwe amtundu womwewo pamndandanda kuti athandizire kupitilizabe. Samalani kuti mukwaniritse mutu wanu wamavidiyo, malongosoledwe ndikugwiritsa ntchito ma hashtag omwe amatha kukopa anthu ambiri kuti aziona pazomwe mumakonda.
Ngati kutsatsa kwa YouTube kukuwoneka kolemetsa kwambiri kwa inu ndipo mukufuna thandizo la akatswiri, ife, ku YTpals, tikukuthandizani. Tili ndi zida ndi ukadaulo wokumasulani kwaulere pa YouTube mwakukulitsa olembetsa anu pogwiritsa ntchito njira zabwino kwambiri za SEO ndi njira zotsimikizika pamakampani.
Lumikizanani nafe pazomwe mukufuna kutsatsa pa YouTube. Gulu lathu laubwenzi la akatswiri lingasangalale kuphunzira zamabizinesi anu ndikupatseni mayankho omwe angakwaniritse zosowa zanu.
